How To Revamp The Brand Equivalent Of Indian Cricket Group
Recommendations:-
1. ICL should launch a fan cut in their website where all the dope approximately tickets, cutting edge franchises and merchandises would be available.
2. The main website should contain downloadable logos, player's photos.
3. There should be "online community" created for greater interplay between the fans of different teams, where they can sign up and ability their views, which would practise the hits on the site and increase revenues for Indian Cricket League.
4. Each gang have to hold their own websites and they all would be linked to the leading authenticated site of ICL and the match fixtures should be mentioned there for better indication between the fans, corporates and advertisers.
5. Web marketing is the main weapon; blogs, forums can bring in brand-new fans and sometimes there must be inputs from the experts of ICL and players.
6. ICL may discharge the "match date dining arrangements" in the stadia as another revenue stream and sale their merchandises in the stadia itself to a larger audience base during the match hours.
7. ICL may manage some contests between the fans during the match and offer the biggest fan, the winner a chance to happy his favourite player. This can really attract lousy with consumers and they would start watching the games in TV, stadia.
8. The opening of any franchises should be done with the presence of guest players, fans and media to get the limelight.
9. ICL may contribute sponsorships to some of the selected upcoming players, so that the youths become enthusiastic to annex them and play for ICL.
10. ICL should extensive up an academy where it would coach distinct players and give them a chance to play for the different teams under their league; it would generate revenues for ICL through vast registration of players for the coaching classes.
11. ICL has to proclaim some fixtures, posters from the preceding matches on their website, so that if anybody had missed the match, he can enjoy it on the site.
12. In everyone ticket sold, the address of the merchandises showroom and unusual exhibits of merchandises should be there to cause attention among the large fan base.
13. ICL may arrange business meets where the corporates and players can interact with each other, this would effect still else interests for other corporates as they would desire to sponsor ICL to satisfy greater media coverage for their organizations, and ICL would earn revenues from those sources.
14. The concept about ICL must be cleared to the viewer base of the tier-ii and tier-iii cities, as they constitute a copious part of the TV watching consumer base.
15. ICL hog to advertise in the valuable TV channels and some of the diurnal newspapers concluded their trade-mark ambassadors, preferably the by the noted players, who had signed contract with ICL;
16. ICL may administer governmental level cricket tournament among the different colleges and universities, so the familiarity and excitement level would burgeon.
17. ICL have tapped Edelweiss for their sponsorships and they have to double o for enhanced corporate interactions, otherwise the influx of sponsorships would not be fluent.
18. The confederation may inauguration their billboard advertisements in the smaller towns and cooperate with the assorted cricket-coaching centres to grab the elite talents.
19. ICL may exit membership of their league with an annual membership charge. The members would be habituated some discounts in the ticket prices and there would be annual parties where players and fans can interact face to face.
20. ICL has to bestow Zee Sports to its all-inclusive potential by offering slots to advertisers to display as much as credible during the match hours.
21. The main website should as well insert the chronicle extreme starting up ICL, so that fans pay for bounteous involved with the cooperative and its events.
22. On the website, ICL may organize for "mock betting" about the hot favourites of the tournament, which would generate hits, earn revenues from the fans, and in turn development "Fan Equity Value" for long-term profit generation.
23. On Zee Sports, sports quizzes can be organized which testament attract participants from distinct age groups and this can enlargement the brand loyalty for ICL.
24. Comments of the players from different teams can be posted before the tournament countdown to increase involvement from fans and it would create the matches really exciting and "Fan Lifetime Value" would prompt higher.
25. The main mark should demonstrate the file of shows to be broadcasted on Zee Sports on regular target and fans should be able to surf the details of any appearance or event on the website.
26. ICL can launch a realty entertainment fair on Zee Sports;
The concept of the sport would be akin this:-
The fans would participate and form their own "dream teams" with their respective captains and coaches. Their would be panel of judges who would too conformation their own dream teams and if any of the fan faction matches any of the outfit from the panels, the fan would be awarded.
Author: Tamal Roy
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